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Certificate Course in Digital Marketing
Digital Marketing Fundamentals
Introduction to Marketing
Traditional Buying Cycle
Introduction to Digital Marketing
Buying Cycle in the Digital Age
Digital Marketing Channels
Advantages of Digital Marketing
Who Needs Digital Marketing?
Sample Scenario: A Real Client
4 Step Process for Digital Marketing: Define, Create, Attract and Convert
Define: Collect, Analyze, Define Various Elements and Prepare Channel Mix
Create: Create All Digital Assets
Attract: Plan for and Execute Digital Campaigns
Convert: Analyze the Performance, Optimize and Improve Conversions
Analysis of 5 Industry Case Studies
Practice: Create a Digital Marketing Strategy for a Client
Assessment of Your Knowledge
Branding & Digital Presence
Branding Basics
Building a Brand Identity
Building a Website
Establish Social Media Channels
Facebook - Page
Twitter - Account
Instagram - Business Account
Youtube Channel
Optimizing the Social Media Profiles
Assessment of Your Knowledge
Digital Content Strategy & Production
Importance of Content in Digital Marketing
What is Content Marketing
The Content Marketing Process
The Content Marketing Process - Customer Journey
The Content Marketing Process - Buyer Personas
The Content Marketing Process - Content Mapping
The Content Marketing Process - Various Content Formats
Content Calendar Creation
Blog Post Writing
EBook Creation
Infographic Creation
Podcasting
Video Creation
Assessment of Your Knowledge
Organic Traffic Generation (SEO)
History of Search Engines
Importance of Search Traffic
Understanding How Search Engines Work
Ranking Factors
Understanding Algorithms and Updates
The SEO Process
The SEO Process - SEO Audit Process
The SEO Process - SEO Competitive Analysis
The SEO Process - Building a Strong Website Architecture
The SEO Process - Content Creation for SEO
The SEO Process - Advanced Keyword Research Process
The SEO Process - On Page Optimization
The SEO Process - Technical Optimization
The SEO Process - Local Optimization
The SEO Process - Off Page Optimization
The SEO Process - Monitoring and Reporting
Essential SEO Tools
Essential SEO Tools - SEM Rush
Essential SEO Tools - Ahrefs
Essential SEO Tools - Screaming Frog
Essential SEO Tools - Uber Suggest
Essential SEO Tools - Keyword Tool
Essential SEO Tools - Moz
Essential SEO Rools - Woorank
Essential SEO Tools - Spyfu
Essential SEO Tools - Google Keyword Planner
Essential SEO Tools - Google Search Console
Essential SEO Tools - Wordpress - Yoast SEO
SEO For Lead Generation Website
SEO For Blog/News Website
SEO for Ecommerce Website
App Store Optimization
SEO Best Practices
SEO for Bing and Yahoo
SEO Case Studies
Assessment of Your Knowledge
Content Distribution
Value of Digital Public Relations
How PR Helps SEO
Identifying Suitable Publications, Authors and Influencers
Outreach
Follow-up
Get Influencers to Promote Your Brand’s Story
Get Influencers to Collaborate on Giveaways and Contests
Get Influencers to Be Your Brand Advocates
Get Influencers to Use Campaign-Specific Hashtags
Get Influencers to Write Honest Reviews
Guest Blogging
Essential Outreach Tools - Buzz Stream
Essential Outreach Tools - Buzz Sumo
Essential Outreach Tools - Mail Shake
Assessment of Your Knowledge
Lead Generation & Marketing Automation
Lead Generation Basics
B2B Lead Generation Strategies
New Lecture
B2C Lead Generation Strategies
Conversion Funnel
Using Landing Page for Better Conversion
Landing Page Creation
Conducting A/B Testing of Landing Pages
Using CRM
Email Marketing
Using Marketing Automation Workflows
Essential Tools - Hubspot
Essential Tools - Converize
Essential Tools - Get Response
Essential Tools - Crazy Egg
Assessment of Your Knowledge
Digital Advertising
What is Advertising?
History of Advertising
Advantages of Digital Advertising
Digital Advertising Ecosystem
Components of Advertising Campaign
Major Advertising Platforms
How Do You Pay in Digital Advertising
Campaign Life Cycle
Conversion Tracking
Google Ads - What is Google Ads?
Google Ads - Google Ads Networks
Google Ads - Advantages of Google Ads
Google Ads - About Auction, Bids, and Budgets
Google Ads - About Targeting Options
Google Ads - About Quality Score
Google Ads - About Ad Formats
Google Ads - Text Ads Preparation
Google Ads - Search Campaign Setup
Google Ads - Display Campaign Setup
Google Ads - Video Campaign Setup
Google Ads - Remarketing Setup
Google Ads - Campaign Optimization
Google Ads - Reporting
Google Ads - Best Practices
Facebook Ads - Introduction To Facebook Ads
Facebook Ads - Why Facebook Ads?
Facebook Ads - Facebook Page & Facebook Ad Manager Creation
Facebook Ads - Set Up Facebook Business Manager
Facebook Ads - Setup Facebook Pixel
Facebook Ads - Facebook Campaign Types
Facebook Ads - Campaign Setup
Facebook Ads - Campaign Reports & Optimization
Facebook Ads - Best Practices for Facebook Ads
LinkedIn Ads - Introduction To LinkedIn Ads
LinkedIn Ads - Why LinkedIn Ads?
LinkedIn Ads - LinkeIn Page Creation
LinkedIn Ads - Linkedin Conversion Tracking Setup
Linkedin Ads - Types of LinkedIn Ads
LinkedIn Ads - Campaign Setup
LinkedIn Ads - Campaign Reports & Optimization
LinkedIn Ads - Best Practices for Facebook Ads
Quora Ads - Introduction To Quora Ads
Quora Ads - Why Quora Ads?
Quora Ads - Account Setup
Quora Ads - Types of Quora Ads
Quora Ads - Campaign Setup
Quora Ads - Reports & Optimization
Quora Ads - Best Practices for Quora Ads
Outbrain Ads - Introduction to Native Ads
Outbrain Ads - Why Outbrain?
Outbrain Ads - Conversion Tracking Setup
Outbrain Ads - Types of Ads
Outbrain Ads - Campaign Setup
Assessment of Your Knowledge
Social Media Marketing
Introduction to Social Media Marketing
Social Media Marketing Methods
Content Distribution / Scheduling - Process and Tools
Soical Media Monitoring - Process and Tools
Social Media Analytics - Process and Tools
Build Audience & Connections
SMM Using Facebook
SMM Using LinkedIn
SMM Using Twitter
SMM Using Pinterest
Practice: Create Social Media Calendar for a Given Brand
Practice: Create a Social Media Post for a Given Brand
Practice: Setup Social Media Channels for Your Website
Assessment of Your Knowledge
Web Analytics
Importance of Digital Analytics
Create Google Anlaytics Account and Setup Tracking Code
Real Time Reports
Audience Reports
Behavior Reports
Aquisition Reports
Conversion Reports
Create Custom Reports and Dashboards
Setup Goals and Filters
Integrate Google Analytics with Other Systems
Manage Permissions
Understanding Google Data Studio
Understanding Google Tag Manager
Assessment of Your Knowledge
AI in Digital Marketing
What is Artificial Intelligence?
Capabilities of AI
Examples of AI in Digital Marketing
AI in Content Creation
AI in Recommendations
AI in Content Personalization
AI in Email Marketing
AI in Digital Advertising
AI in Website Design
AI in Communication (Chatbots)
The Future of Digital Marketing with AI
Assessment of Your Knowledge
Freelancing in Digital Marketing
Introduction to Freelancing in Digital Marketing
Various Kinds of Projects You Can Expect
Popular Freelancing Websites
Register and Create a Profile
Review and Bid on Projects
Project Management
Payment Management
Reporting the Project Progress
Tips for Winning Clients
Things to Avoid in Freelancing
Build Your Personal Brand Online
Personal Branding Basics
Define 'YOU'
Identify Your Niche
Work on Your Visual Identity
Create Your Story
Identify Your Keywords
Content Ideas for You to Share
Best Practices for Posting on LinkedIn
Best Practices for Posting on Twitter
Best Practices for Posting on Youtube
Best Practices for Posting on Instagram
Best Practices for Posting on Your Blog
Practice: Create a Social Media Post for a Given Brand
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